Optimine Software

Today’s online marketing teams are faced with a staggering task: managing thousands of auction bids to maximize the ROI of their paid search marketing spend. Suppose a business bids on placements for 1,000 keywords in 20 geographic regions using 10 creatives and 5 different landing pages. That’s 1 million bids to manage, day after day. Add seasonality, multiple search engines, and different keyword matching types, and the number is even bigger.

Reducing the cost of online customer acquisition

Customer testimonial


"We are pleased with the results that we have seen with OptiMine."

--- Stormy Simon, Overstock.com SVP of Marketing and Customer Care    more...

 

Value Proposition

Using automated analytics, businesses can double the ROI of their paid search spend. For example, you may be able to double the visits, registrations, applications, sales, revenue, or profit obtained without increasing your ad budget.

Analytics free your staff from the drudgery of manually managing bids, moving them from “keyword jockeys” to marketing analysts. Automation helps businesses to institutionalize search engine marketing best practices and create corporate memory for managing large groups of ad placements.

Predictive analytics from OptiMine forecasts the value of each ad, day by day, and sets the best bid price for each to optimize the overall business results. Call us today at 650-453-1999 Ext. 102 to learn how organizations are saving an average of 40 percent or more on their paid search spend.